by Dave Mortach | Aug 6, 2025 | Business, Business Planning, Dave Mortach, Marketing
In the world of business, there’s a saying: “No battle plan survives first contact.” The same can be said for business strategy. While long-term planning is important, agility—the ability to pivot quickly and adapt—is now the defining trait of modern success. Planning...
by Dave Mortach | Jan 18, 2022 | Business, Business Planning, Dave Mortach
A business plan is a document that outlines the history of your company, the objectives and strategies of the company, and financial forecasts. The process can be very time-consuming – but it is worth it. An effective business plan comprises the following parts:...
