by Dave Mortach | Mar 5, 2025 | Business, Business Planning, Dave Mortach, Marketing
Small businesses are the backbone of the economy, but competing with big corporations can be daunting. However, in today’s digital age, small businesses have powerful tools to level the playing field and carve out their niche. The Unique Advantage of Small Businesses...
by Dave Mortach | Feb 5, 2025 | Business, Business Planning, Dave Mortach, Marketing
Personal branding has evolved from a nice-to-have into a crucial business asset. In an increasingly digital world, your personal brand can be the differentiator that attracts opportunities, builds trust, and creates lasting business relationships. Start by...
by Dave Mortach | Aug 6, 2024 | Business, Business Planning, Dave Mortach, Marketing
Networking is a crucial element for entrepreneurial success, yet it is often underestimated by many aspiring entrepreneurs. Building and maintaining a strong network can open doors to new opportunities, provide invaluable insights, and offer support during challenging...
by Dave Mortach | Jan 10, 2024 | Business, Business Planning, Dave Mortach, Marketing
In a crowded marketplace, a strong brand identity is a beacon that sets your business apart, leaving a lasting impression on customers and fostering trust. Building a distinctive brand identity goes beyond logos and colors—it encapsulates the essence of your business,...
by Dave Mortach | Feb 14, 2022 | Business, Dave Mortach, Marketing
Marketing entails determining customer preferences and responses after consuming the products. The marketing efforts employed dictate an enterprise’s success rate because they create and uphold demand, competition, reputation, and relevance. Therefore, effective...
by Dave Mortach | Dec 30, 2021 | Business, Dave Mortach, Marketing
Today, people spend more time on the internet than ever before to stay up to date on trends and keep up with their friends and family. With the increased internet use, businesses need to prioritize their online presence to compete in today’s saturated market....
